BUSINESS WRITING SKILLS

Course No. PD03

Course Introduction

When we speak, our listeners gain a lot of messages from our non-verbal communication. A similar situation occurs when we write. The reader absorbs more messages than those conveyed by the actual words used. Clients, associates and suppliers form opinions about your organisation based on the style and presentation of your written communications. Those opinions can even influence crucial decisions about whether or not to use your organisation. The same is true of internal communication.

Course Objectives

The overall objective is for participants to be aware of the strength of impression conveyed by written communication and the rules and conventions, which assist them to enhance their (and the organisations) reputation.

Target Audience

All managers and staff involved in writing on behalf of the organisation.