CORPORATE MARKETING – THE HOLISTIC APPROACH

Course No. SS08

Course Introduction

Having a clearly defined, cohesive strategy in relation to one’s markets, products and business strengths is essential to achieve success in today’s demanding environment. Mission statements alone are not enough. Clarity is especially important where employees are to be involved in achieving that strategy. This course assists in a critical evaluation of the business, the challenges it faces, and starts to build a holistic strategy for future development.

Course Objectives

  • To help participants to critically evaluate their current business strategy.
  • To review Company competencies against competitors
  • To help identify potential alternative strategies for the business.

Target Audience

Board Directors and Senior Managers